When you see this, I am pretty sure that you might feel like throwing up to your screen, Please Don't because I am not going to ask that same stupid question again, whether it is blue and black or white and gold :) But did not this make any flashbacks in your minds?
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Nobody could escape from the tune after hearing Koleveri- Di (it still haunts).
All the dancing floors were taken over by Psy's crazy hop.
All of a sudden Harlem Shake made everyone looks like some insane retards.
ALS Ice Bucket challenge even made Obama to pour out a bucket.
Well, let's not talk about Kim Kardashian's heavenly gifted assets here :)
These are some of the recent breaking stories in internet. How much old we could be, still we will remember all of them. Even though, none of the above is business related, just imagine how much publicity such could bring if it is business related.
That is why in marketing we can find something called, "Viral Marketing". Viral Marketing is referring to a marketing technique that use pre-existing social networking services and other technologies to try to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of viruses or computer viruses.
Some companies have used this technique and gain lot of attraction and attention. One of the best examples would be this. Hope you remember.
The tune was first featured partly in Idea Celluar's latest TV and Jingle that is also available as ringtone. This has created a big social media buzz, which of course a very effective way of promoting products.
In case you might have noticed, all these viral stories have one unique flavor, that is its simplicity. Gangnam Style, Harlem Shake, Honey Bunny all are very simple to follow. (Though, Ms.Kardashian's story is bit different ) Simplicity always leads to wider reach. Another thing is it should be something very exciting and unique to be remembered easily.
So if you can come up with something creative with all of these tastes, Believe me, you are ahead of the race, winning the crowd will be just a matter of minutes.